Walt Disney Co’s live-action epic “Mulan” will skip most of the world’s movie theaters and go directly to the company’s streaming platform in September, the media giant said on Tuesday.
The cost will vary slightly in other countries including Canada, Australia and New Zealand and in parts of Western Europe, Chapek said. The decision came amid uncertainty about when big movie theater chains in the United States will be able to reopen after being shuttered since mid-March because of the coronavirus pandemic.
“Mulan” will be released Sept. 4 in movie theaters in countries that do not currently have the Disney+ platform and where movie theaters are back in business, Chapek added.
Disney’s shift on “Mulan” followed a deal in July between Comcast Corp’s Universal Pictures and cinema chain AMC Entertainment Holdings Inc to allow the studio to release films directly to consumers after just three weeks in theaters, down from the average three months.
Chapek said the plan for “Mulan” represented a one-time shift amid the pandemic and did not signal a change to Disney’s long-term film strategy.
“Mulan” had been scheduled to reach theaters in March, but its release has been postponed several times as many cinemas remain closed. Most recently, it was set to debut Aug. 21, and theater operators had hoped it would help spark a late-summer rebound for movie-going.
Last month, Disney said it was postponing the debut of “Mulan” indefinitely while it assessed its options.
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